Lena Shaw founded AcquireNow after years of advising founders and leading in-house teams, watching a critical pattern emerge in complex markets: capital was moving faster than adoption. This created a significant gap between investor expectations and buyer readiness. Early-stage founders faced an impossible choice: scale prematurely by hiring senior roles and burning runway, or delay momentum. After 15+ years leading marketing and growth, including founding a Techstars-backed company through exit, Lena knew both paths waste time and money. AcquireNow is the third option: experienced fractional GTM leadership that figures out what works, then builds the systems to scale responsibly. Today, Lena works with B2B founders in healthcare, fintech, and enterprise tech, helping them bridge the gap between funding and repeatable growth.