Lena Shaw is a marketing strategist and founder who helps B2B startups in complex industries go to market faster—and smarter. With over 15 years of experience—and roots in Silicon Valley’s high-velocity startup culture—she’s led growth across healthcare, fintech, and enterprise tech, building marketing engines from scratch, launching new categories, and transforming how teams operate through systems, automation, and strategic focus. Her work spans early-stage ventures to successful exits, always anchored in turning ambiguity into action.

 

Lena started AcquireNow to solve a growing gap she saw firsthand: early-stage companies need seasoned marketing leadership before they can justify a full in-house team. At AcquireNow, she embeds directly with clients to bridge strategy and execution—bringing clarity, speed, and credibility to every phase of growth.