Strategy

The Era of the Mini-Product

As AI lowers the barrier to building, the advantage shifts from producing more content to creating ways for people to engage with real problems. GTM becomes less about pushing messages and more about structuring experiences that draw the right audience in.

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VBC

Build Signal Through Utility

The opportunity is to turn real market and operator knowledge into something people can engage with directly. Something useful enough to spend time with, while creating clear signal around what actually matters.

Package Expertise Into the Experience

Use internal knowledge and real-world understanding to build something more valuable than generic content.

Build Around Buyer Questions

Focus on what people are already trying to understand, evaluate, or make sense of, so engagement happens naturally.

Create Pull Through Value

Replace outbound volume with something people return to, share, and seek out. Distribution comes from relevance, not reach.

Design for Efficient Scale

Use AI to pre-populate data into structured, reusable systems that scale without added cost.

Brings the Right Data Together

Combines real-world understanding of value-based care with first-party CMS model data and financial benchmarks, to create something more useful than generic information.

Centered on How Decisions Are Made

Organizes models, requirements, and benchmarks in a way that reflects how healthcare teams evaluate fit and opportunity.

Designed for Interaction

Lets users explore models, add their own data, and access relevant resources, creating value upfront while drawing in the right audience.

Built for a Changing Market

Covers a landscape where models, requirements, and participation shift over time, without requiring constant rebuilds to stay useful.

VBCIndex in Practice

VBCIndex makes value-based care easier to explore, evaluate, and act on. It brings together data, context, and real-world insight to help teams understand where they fit, while naturally attracting the audience already looking for answers.

Talk to me about leading product marketing in your healthcare organization.

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