How I Work

15+ years driving growth across healthcare organizations, from early-stage validation to enterprise transformation. The environments change. The approach is consistent.

Step 01

Define the Narrative and the Opportunity

Identify where growth lives within real healthcare constraints: regulatory requirements, reimbursement models, stakeholder dynamics, and how organizations actually buy.

Step 02

Align the Organization Around Execution

Connect product, marketing, clinical, and sales around a growth strategy that accounts for compliance, care delivery workflows, and enterprise buying dynamics.

Step 03

Drive Growth That Holds

Build the enablement, systems, and cross-functional cadence required for repeatable growth. Not just a plan. Revenue, pipeline, and infrastructure that survives after the strategy deck is forgotten.

Case 01

Scout Health

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Problem

Unclear commercial pathway for a new diagnostics platform

Approach

Built GTM strategy and validated market demand through early partnerships

Outcome

"$6M funding supported by commercial validation"

Case 02

Navigating Cancer

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Problem

Loss of market leadership and weak positioning

Approach

Rebuilt brand, messaging, and GTM strategy

Outcome

"$12M+ revenue growth and renewed market presence"

Case 03

Lanyard Health

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Problem

Difficulty transitioning from service-based revenue to a scalable repeatable and predictable SAAS model.

Approach

Built investor-ready GTM positioning that transformed one-time credentialing services into a scalable intelligence SaaS platform.

Outcome

"Doubled subscription revenue in 60 days while reducing manual LinkedIn engagement by 80% through smart automation."

Case 04

Silene Biotech

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Problem

Early-stage concept lacked scalable GTM

Approach

Built product positioning and commercial infrastructure

Outcome

"Revenue growth and acquisition by Curi Bio"